The challenge
STRATUS could be photographed, but its defining function was difficult to see. Axiom needed to explain the airflow and the difference between its approach and an overhead air cleaner.
Work / Axiom STRATUS
Good engineering.
Clearly explained.
Axiom needed buyers to understand how STRATUS moves dust away from the work area and how it differs from overhead filtration. We combined a filmed dust demonstration, animation and product photography into content for web, social and print.
Product explanation · Video and photography
Project takeaway
Axiom gained a visual explanation of STRATUS and content to use across web, social and print.
Powered by OHD Studios.
Our solution
An exterior product shot could not explain the airflow. We developed the script with Axiom, filmed a visible dust demonstration and used animation to compare airflow paths and reveal the components. Photography supported the wider marketing package.
The result
Axiom could show how STRATUS works across web, social and print, using product video, a homepage loop, social clips and high-resolution photography.
Script development · Product filming · Animation · Photography · Web and social edits
Why these views matter
Make the airflow visible. Show easy filter access.
Two short demonstrations show buyers how STRATUS works and how to access its filter for replacement.
Show the dust moving.
A black background makes the dust cloud visible as the unit draws it toward the intake.
Show easy access to the filter.
Lifting off the top demonstrates how easily customers can get to the filter when it needs replacing.
Give the marketing team more to use.
- Product video
- Homepage loop
- Social clips
- High-resolution stills for print
Solutions in Motion.
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