The challenge
Seed-treatment recipe development happens through laboratory research, testing and collaboration. The finished product alone does not show the people or the work behind it.
Work / Syngenta
Show the people
behind the process.
Working directly with Syngenta, our team filmed the people and laboratory work behind seed-treatment recipe development at its Seedcare Institute in Stanton, Minnesota. The finished film brings the research and testing into view.
Research & people · Seed-treatment development
Project takeaway
A film that brings Syngenta’s seed-treatment research, testing and expertise into view.
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Our solution
We filmed Syngenta’s researchers, interviews and laboratory activity. Close views of seed treatment and testing connected the technical process to the people doing the work.
The result
Syngenta gained a film it could use to explain how its team develops and tests seed-treatment recipes, giving viewers a look inside the laboratory and the expertise behind the process.
On-location filming · Researcher interviews · Laboratory processes
Solutions in Motion.
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