The challenge
A technical product has more to explain than its appearance. Axiom’s CNC content needed to show the machines clearly and make individual features and options easy to recognize.
Work / Axiom Precision
Explain the features.
Show the options.
Axiom needed video and photography for its CNC products. We planned the two together, creating a coordinated package that showed the equipment, its components and its configuration choices.
CNC product content · Video and photography
Project takeaway
One production gave Axiom’s internal creative team finished content and material it could keep using.
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Our solution
We planned the video and photography as one production, making the shoot more efficient and reducing costs. Complete machine views and close-up details gave Axiom material to explain the equipment and its options.
The result
- Lower production costs by combining video and stills
- Finished content for web, social and print
- Raw assets for future creative projects
Product video · Still photography · Bolt Cinebot production
Product photography
Plan the video and photos together.
The same production covered the machines, details and options in both video and still photographs.
The product range
Show the machines together so buyers can see the available formats.
The working details
Closer views bring the spindle, work surface and handheld controls into focus.
The configuration
Show the router with its overhead dust-collection attachment.
What Axiom received
- Finished product video
- Full still-photography package
- All raw video footage and stills were delivered to Axiom’s internal creative team, giving them a brand asset library with usage rights for future projects.
Axiom’s internal creative team could keep making new edits from the footage and repurposing the photographs for future content.
Solutions in Motion.
Need video and photos for the same launch?
Tell us which products you need to show and where the work will be used. We can plan the video and photography together.
Let’s talk