The challenge
A specification can describe a lifting product’s capacity. Buyers also need to see how an operator picks up, moves and positions a load—and what its safety features do.
Work / Demag
Show buyers how
your equipment works.
Demag needed buyers to see how its lifting equipment operates and how its safety features work. We created focused demonstrations, including DCBS videos Demag placed on its electric-balancer product page.
Product demonstrations
Project takeaway
DCBS demonstrations on Demag’s product page. A separate D-BP II safety film published by Demag.
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Our solution
We built demonstrations around the actions buyers needed to understand. Showing the operator, controls and load together explains how the DCBS is used. A separate D-BP II film focuses on its safety feature.
The result
Demag published the D-BP II safety film and placed DCBS demonstrations on its product page. The videos give buyers an operating demonstration alongside the specifications and give Demag a product explanation it can use again.
Product demonstrations · Location production
Why these views matter
Show the operation. Explain the safety feature.
Two demonstrations, each built around a specific product question.
How does the operator use it?
The DCBS sequence keeps the operator, controls and load in view. Buyers can see how a component is handled and positioned.
What does the safety feature do?
The D-BP II film gives one safety feature its own explanation. Demag can share that focused demonstration when the feature is the subject of a conversation.
From our client
“thank you for your camera skills and always knowing how to make a somewhat boring product look interesting. It’s a skill.”
Solutions in Motion.
Need to show how your equipment works?
Tell us what buyers need to understand about the product. We can help choose the demonstrations and details to show.
Let’s talk